With all the media talk about the recession and massive impending job losses in the public sector following government cutbacks one can't help fear a year of doom and gloom.
The fact it has taken me more than a month to update my blog though is a pretty good sign that there is still plenty of work out there.
Working in the media environment we are often one of the first to feel the impact of any cutbacks - as rightly or wrongly some businesses feel that during quiet times they should spend less on advertising and marketing.
Personally I think this is potential suicide for any business which relies on getting its name out there - because once you cutback on your advertising you are basically cutting back on your potential business.
I realise if you have less money to spend, the last thing you want to do is speculate with money you can ill afford to lose - but what you need to do is spend your money more wisely and effectively and make sure you get a return on every pound you spend.
There are plenty of cost-effective and even FREE ways to advertise your business and if you haven't yet joined the viral marketing revolution with facebook, twitter and linkedon to name but a few it is about time you did!
Any one requring any free help or advice - just ask.
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